![]() ![]() ![]() Stewart from Brunel University as ‘the art of the nudge’, also referred to as ‘micronudges’.Īccording to Thaler and Sunstein, a nudge is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. The first definition of the term ‘nudge’ was developed in cybernetics by James Wilk before 1995 and described by D.J. There are also nudge units operating internationally, such as the World Bank, the UN, and the European Commission. The Nudge Theory also gained popularity among American and British politicians, in the private sector, and public health. Richard Thaler is a winner of the Nobel Prize for Economics. The book was written by two American scientists of the University of Chicago: economist Richard Thaler and Cass Sunstein. Do you want unlimited ad-free access and templates? Find out more ![]()
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